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If research is meant for the goal of figuring out new prospective buyers, then mining your current audience can be successful. Do you think you're capturing contact facts for people, audience users or individuals that engage with the Business on social media?
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Wealth screening that normally takes under consideration a donor’s philanthropy and affinity supplies a fuller image of probable donors than honing in on wealth particulars by itself.
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When the research leads to further engagement—and bigger gifts—from present supporters, then mine your database to establish Individuals with rising affinity and capability. - Laura MacDonald, Benefactor Group
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